Have you every wondered what the absolute basics are in business? The basic tasks that any business has to do in order to thrive?
Last week I was in Mexico visiting my husband’s family. My husband’s father is a butcher and meat chef. While there, he made us some of the most delicious authentic Mexican dishes that I had ever had in my life. The meat was absolutely incredible. When I asked him what he used to season the meat, I was completely surprised when he simply said, “Salt and Pepper.”
Salt and Pepper? That’s it? No way. There had to be some other secret ingredient he wasn’t telling me. So I asked again, “What else do you use besides salt and pepper? I’ve never had meat like this. There has to be something else you use on the meat to make it so tender and juicy.” He laughed and replied, “The problem with most people is they think they have to add a lot of spices to their meat to give it flavor. That is backwards. The meat already has it’s own flavor. All I have to do is slightly emphasize the flavor with salt and pepper and I’m done. If you add a bunch of other spices, it covers up the flavor of the meat. The sad thing is that very few people truly know how to use salt and pepper correctly. If everyone knew who how to use those two spices-the kitchen basics-correctly, there would be very few other spice mixes because they simply wouldn’t be necessary. It is best to stick to the basics in the kitchen. That’s how you’ll bring out the best flavor every time.”
His answer left me speechless (which is actually quite a feat as I love to talk!) and I have thought about it several times since. I have reflected on what the absolute basics are in many areas of my life, including my business, which led me to ponder on what the absolute basics are in ANY business, not just mine. I’ve narrowed it down to two basic skills–an entrepreneur’s ‘salt and pepper.’
1) Find customers
2) Keep customers
That’s it. Those two things are the absolute basics in business. But how many of us actually focus on those two things on a daily basis?
It’s so easy to get distracted by paperwork and background logistics that we forget to focus on the two most vital basics: How do we find new customers, and how do we keep them coming back on a regular basis?
If those two basics are not part of your daily routine, fix it! Right now! Go back to the basics and focus on finding new customers and following up with them in order to keep them coming back for more. I guarantee you will see an immediate surge in your sales and productivity when you focus on these two key ingredients on a daily basis.
Make sure to plan ahead before the start of each work day to make sure these basics do not get overlooked! I recommend having a weekly planner that highlights all of the important tasks that need to be done DAILY to get the best results–which should include some form of finding and keeping customers EVERY day. If you do not have your own weekly planner, here is a link to mine for free: https://rosileebarreto.lpages.co/weekly-planner-boost-daily-productivity
May your week be packed with new breakthroughs in your business!
All my best,